I recently had the privilege of creating some brand visuals for Laurel Munro of Mint Floral Co. for the launch of her new line of creative workshops & the ongoing promotion of her floral design business.
We worked to bring Laurel’s brand themes of a classic european flower market, the quiet elegance of the still life paintings of dutch masters, and the loose creativity of an artist’s loft to life. The goal was to create a set of images that created a sense of community connection, relaxed creativity and an organic rustic elegance.
The key with small business branding photography projects like this one, is that lifestyle brands don’t just need beautiful photos, but images that speak directly to their target audience, emote their brand message, and draw people into the warmth and meaning of their business.
Laurel’s message comes across immediately - these workshops will not only be beautiful, but a lovely, relaxed environment for learners and artisans to create in. No stuffy inaccessibility here.